The Weather Forecast Company and the Business of Prediction

In October 1903, the Weather Forecast Company of St. Paul, Minnesota, printed a testimonial from the editor of the St. Paul Dispatch endorsing the company’s predictions as “an unqualified success” and the newspaper’s most popular feature.[1] The Dispatch, which claimed to be the only newspaper west of the Atlantic coast to have its own commercial weather service, introduced the forecasts in 1903 especially for farmers in “the greatest crop region in the world.”